Hi there! I'm a marketing and communications pro based in Portland, Oregon.

I have over a decade of experience telling stories that resonate with audiences, and I excel at weaving threads of data, anecdotes and trends into a compelling narrative.

I’m currently a strategic communications program manager at JLA Public Involvement, a public engagement firm that works with public entities on infrastructure projects. I lead marketing and communications for a number of projects in Oregon and Southwest Washington, including fire and police station replacement efforts, community transportation planning and wastewater district communications. I spend most of my time on the Hood River-White Salmon Replacement Project, the effort to build a new interstate bridge. For that project, I’ve worked with government officials and the project’s government relations team to build a respected brand for a new government agency and raise funding for the project.

In my previous role as marketing and communications manager for Greater Portland Inc, the region’s economic development organization, I marketed the region to the world as a great place to do business. Prior to that, I worked as a reporter for The Oregonian covering everything from statewide corporate tax reform efforts to a Beaverton girl’s fight to access life-saving experimental treatment.

 

my areas of expertise

Strategic communications • Marketing • Media relations • Management •
Copywriting/Editing • Social media strategy • Project management • Stakeholder
relations • Public engagement • Media monitoring • Social listening •
SEO • Event planning/production • Email marketing

 

My work

Strategic earned media placements

As a former journalist, I understand how to build strong relationships with reporters and make pitches that result in quality coverage.

Greater Portland Inc website homepage

Creating a compelling online presence

I oversaw the redesign of Greater Portland Inc’s new website, which launched in 2022 with fresh content and interactive, data-heavy elements that update automatically.

Greater Portland Inc LinkedIn page

Growing a following

In my first two years at Greater Portland Inc, I grew the organization’s social media following by 50% across four platforms by identifying and creating compelling content.

Photo from 2022 Greater Portland Economic Summit

Engaging stakeholders

In 2022, I oversaw the planning and production of over a dozen events for Greater Portland Inc’s investors, including a 250-person economic summit and industry-focused tours and panels.

Developing impactful marketing assets

In 2022, I oversaw the creation of a collection of a regional overview and industry-specific marketing materials for use by Greater Portland Inc's business development team and regional partners in their business recruitment work.